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Lack of Marketing Tech Integration is Clouding Customer InsightKaynak:   KoMarketing   Ekleyen:  Çiğdem Çintuğlu   08-10-2016 14:54:03
July 6, 2016: Many organizations have implemented marketing and commerce technologies, but a new report has discovered that they are still challenged to integrate and align these resources for more customer insight....


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Todd Marshall Joins Patterson Companies as Chief Marketing and Digital Officer Kaynak:   Business Wire   Ekleyen:  Bahadır Aktan   08-12-2016 09:36:56
Consumer marketing veteran will drive innovation in the overall Patterson customer experience...


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The rise of the ?Chief Marketing Technologist?: How digital is changing marketing teamsKaynak:   Netimperative   Ekleyen:  Canan Erka Özaydın   08-13-2016 09:15:53
The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research....


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The role of the CMTO is to bring technology to marketing: SapientNitro?s Sheldon MonteiroKaynak:   Tech / Economic Times   Ekleyen:  Sinem Sarızeybek   08-15-2016 09:03:39
How SapientNitro is educating CMOs to become technology evangelists and vice versa...


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Marketing Automation Missed Its Mark ? And Why That?s a Good ThingKaynak:   CustomerThink   Ekleyen:  Pelin Şeker   08-22-2016 09:15:52
Only a few years ago, most marketing automation vendors were sprinting to expand their cloud offerings....


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4 Enterprise Marketing Technologies Destined to Disrupt Small BusinessKaynak:   Business   Ekleyen:  Çiğdem Şen   08-26-2016 09:05:31
Trickle down economics may or may not work but trickle down technology certainly does....


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Five tips for how to future-proof your marketing technologyKaynak:   eConsultancy   Ekleyen:  Yavuz Ertürk   09-03-2016 09:06:43
From its infancy in direct mail to email and desktop web-based adolescence, all the way through to an adulthood of mobile, social, and programmatic ad buying, the first three decades of marketing tech?s life have passed in a blur....


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What Tech Tools Do Marketers Use for Personalization? Kaynak:   eMarketer   Ekleyen:  Engin Işık   09-19-2016 09:13:51
Behavior-based data is critical for customized marketing content ...


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Jio?s chief digital marketing officer Martijn de Jong leaves to join AegonKaynak:   ET Telecom   Ekleyen:  Gökhan Süderbay   09-23-2016 09:14:14
According to his LinkedIn profile, Jong was instrumental in setting up partnerships with leading Indian e-commerce companies like Amazon and Flipkart, along with Fintech companies and payment providers and banks....


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Organizations Struggle with MarketingKaynak:   eMarketer   Ekleyen:  Deniz Devrim Cengiz   09-24-2016 06:26:13
Changing company culture and assigning responsibility are key obstacles....


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