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| | | | Kaynak: CMO by adobe 04-27-2015 03:29:10 |  A CEO choosing to become a CMO? It seems counterintuitive. Articles today usually focus on the reverse?how CMOs are ascending to CEO roles....
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| | | | Kaynak: CDO Turkey 05-01-2015 08:35:16 |  Türkiye'nin dijitalleşme platformu CDO Turkey, ilk toplantısını 40 üst düzey yöneticinin katılımıyla Radisson Blu , İstanbul Asia otelinde gerçekleştiriyor.
Toplantıda CDO Turkey yol haritasının belirlenmesi , dijitalleşme konuları ele alınacak. Toplantı sonuç raporu üst düzey yöneticilerle paylaşılacak....
Paylaş |
| | | | Kaynak: CMO by adobe 05-02-2015 10:59:39 |  The rise of digital and overwhelming amount of information now available to anyone in buying mode could be bad news for B2B salespeople....
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| | | | Kaynak: CDO Turkey 06-01-2015 04:04:40 | 
Kurumsal şirketlerin pazarlama , bilgi teknolojileri ve
kurumsal iletişim üst düzey yöneticilerinden oluşan CDO Turkey platformu, kuruluşundan sonraki
6 aylık dönem içinde hızla büyüme kaydetti.
CDO (Chief Digital Officer) ?lar kurumsal şirketlerin
dijital stratejilerini belirleyen ve tüm dijital aktivitelerinden sorumlu üst
düzey yöneticileri olarak kabul ediliyorlar. Bazı şirketlerde CDO?lar, dijital
dönüşüm direktörü ya da bankalar için dijital bankacılık direktörü gibi
tanımlarla ifade ediliyorlar.
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| | | | Kaynak: CDO Club 06-10-2015 03:24:17 |  5 Powerful Content Strategies from Top Chief Digital Officers & EVPs at A+E, Bravo, Time Warner, Viacom, & Warner Bros.
?While certainly there?s sweeping change?as much as audiences are changing in how they consume content, what we do know is that they still love content.?
So said Kristen O?Hara, Chief Marketing Officer at Time Warner Inc.,
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| | | | Kaynak: Accenture 06-28-2015 19:41:02 |  CMOs and CIOs are interested in working together, and digital opportunities may be the reason behind it.
Despite agreeing on a common digital agenda, senior marketing and IT leaders are still struggling to work together well. While 43 percent of marketers and 50 percent of IT leaders think their relationship with the other has improved over the past year, less than one-quarter (23 percent) of marketers think the level of collaboration between CMOs and CIOs and their organizations is at or approaching the ?right level? now. A full 45 percent of CMOs believe more collaboration is needed with the CIO?a 22-point gap.
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| | | | Kaynak: CMO by adobe 07-10-2015 05:56:01 |  Perhaps the most telling remark of The Telegraph Digital Leaders conference in London last month came right at the start. Introducing the event, Telegraph Media Group Deputy Editor of Content Allister Heath said that while it?s great to understand digital transformation, ?the challenge is to implement it?....
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| | | | Kaynak: Forbes 07-10-2015 06:25:50 |  At the top of most organization?s marketing heap, you?ll find a Chief Marketing Officer or CMO. This is the person who maintains the whimsical vision and executable strategy for your company?s marketing plan. Inherent within this title, however, is one of the largest lurking dangers of the business world: a glorified role without any purposeful impact on the bottom-line. Indeed there is no acronym so dangerous in the English language as C-M-O....
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| | | | Kaynak: CMO by adobe 07-18-2015 03:17:28 |  As we begin the second half of 2015, marketers continue to build on a number of trends we spotted here in December, such as the triumph of programmatic advertising, the new normal of TV cord-cutting, and the Millennial generation finally acting its age. A few other forecasts, however, such as the increased regulatory focus on data, have not quite panned out.
Looking ahead, don?t expect overall media budgets to shift significantly in the next six months? unless it is to dedicate more to mobile and online video. Without the World Cup or Olympic games overseas, and without elections in the U.S. until next year, ad spending doesn?t have many headwinds....
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| | | | Kaynak: CMO by adobe 07-21-2015 06:43:39 |  In the short time programmatic technology has been around it has not only streamlined the digital advertising buying and placement process, it has also increased the performance of ad campaigns through more accurate automated audience targeting and response analysis--the stuff that marketers could once only dream about.
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