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MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (Kaynak:   Marketing Land   Ekleyen:  Özlem Ersoylu Mutluer   07-08-2016 07:58:31
Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it differently....


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Q&A: Boston?s First-Ever Chief Data Officer Takes the ReinsKaynak:   StateTech   Ekleyen:  Tolga Arıcan   07-09-2016 09:34:01
Andrew Therriault wants to use data to drive innovation and offer more valuable services to Beantown?s citizens....


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How to Navigate a Digital TransformationKaynak:   Harvard Business Review   Ekleyen:  Halime Gökdemir   07-12-2016 09:03:17
An organization is essentially the sum total of its physical, financial, human, intellectual, and relationship capital. Different industries and different business models have always maintained different percentages of these asset types. Manufacturers invest most of their capital into physical assets, while high-tech firms invest in R&D to create new intellectual capital. But all assets are not created equal, especially as the technological landscape changes....


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Problème de l?ère numérique ?Nombre Fétichisme?Kaynak:   LinkedIn   07-15-2016 09:19:45
L?humanité a été étonné par le monde magique de ?numéros? depuis les premières civilisations ? Tous ces prodiges de mathématiques, les développements technologiques sont fondamentalement la preuve de la puissance de numéros. Comme nous le savons, les nombres peuvent être si gênant ? Eh bien, nous savons aussi que le cerveau humain a tendance à mal percevoir. ...


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Chief Digital Officer count in Europe risingKaynak:   ITProPortal   Ekleyen:  Tuba Müftüoğlu   07-15-2016 09:22:20
European businesses are taking their digital transformation efforts quite seriously, new report from Claranet suggests, noting there is a ?surge? in the number of Chief Digital Officers in the Union and beyond. ...


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Daimler hires Citroen's Scheunert to head new digitalization unitKaynak:   Reuters   Ekleyen:  Mehmet Demir   07-22-2016 09:07:24
(Story deletes original para 4, corrected at source, Automobilwoche says Scheunert was not chief digital officer of PSA group before her China assignment.)...


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Blok zinciri (blockchain) nedir?Kaynak:   LinkedIn   Ekleyen:  Eda Önsel   07-24-2016 09:10:33
Bitcoin ve benzeri şifreli dijital para birimleri sayesinde duymaya başladığımız blok zinciri kavramı, paranın geleceğine doğru uzanan önemli bir teknoloji olabilir. Gelin bu teknolojiyi yakından tanıyalım....


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Europe Builds a Network for the Internet of Things. Will the Devices Follow?Kaynak:   MIT Technology Review   Ekleyen:  Sevilay Kop   08-06-2016 09:14:10
With much industry fanfare last month, Dutch telco KPN announced that it had completed nationwide coverage of the Netherlands in a wireless Internet of things network. Like a traditional cellular network, but with far lower costs and energy requirements, KPN?s network can connect sensors monitoring everything from rail switches at Utrecht Central station to depth sounders at the Port of Rotterdam and baggage handling at Schiphol Airport....


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The Act Of Convergence: How Marketing And Technology Are Connecting The Dots In Healthcare TodayKaynak:   Forbes   Ekleyen:  Fisun Koç   08-07-2016 09:08:17
I recently sat down with Mayur Gupta, SVP and Head of Digital at Healthgrades, and a marketing maven in his own right, to better understand how marketing technology is being applied to the healthcare space....


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Tilly?s, Inc. Appoints Jon Kubo as Chief Digital OfficerKaynak:   Business Wire   Ekleyen:  Ufuk Dinç   08-17-2016 09:16:44
IRVINE, Calif.--(BUSINESS WIRE)--Tilly?s, Inc. (NYSE:TLYS) announced today that Jon Kubo has been appointed to serve in the Company?s newly created position of Chief Digital Officer, effective August 15, 2016. Mr. Kubo joined the company today and will oversee e-commerce and digital marketing to define a long-term vision for the Company?s digital commerce efforts and create consistency in digital consumer experiences across all interaction points. ...


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