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Welcome to Cloud Computing Intelligence (CCi), the magazine and web/digital resource for the UK Cloud computing community. One thing is for sure, today Cloud computing is a burgeoning niche. As the sector moves from hype mode to the attainment of real business benefits, there is a need for an independent, impartial, and comprehensive resource for knowledge that ensures businesses make the correct decisions as they incorporate Cloud computing solutions.

What CCi Magazine and its sister website - www.cloudcomputingintelligence.com - do is focus beyond these obvious advantages, and look in addition at the way that Cloud computing can reshape business processes, and open up new, innovative, and disruptive business opportunities. While cost advantages and agility in the use of IT will be stage one drivers behind the incorporation of Cloud computing solutions, it is the stimulation of innovation and the strategic business case that will be the medium- to long-term catalysts around which the Cloud computing revolution will develop. Cloud computing allows business to focus on its core competencies. Most, if not all, interested enterprises did not go into business to build data centres!

CCi Magazine & www.cloudcomputingintelligence.com are targeted at the definitive audience of interested CEOs, CIO, and CTOs, all of whom have been located and qualified not just because of their 'interest' in Cloud computing solutions, but because they have registered the fact that they are actively using Cloud computing or have a budget in place for its imminent incorporation in their enterprises. This highly targeted audience is CCi?s key strength, and indeed is the critical aspect you need to consider when looking to spend your marketing budget.

Our mission is to overcome the hype and the ?information overload? that surrounds the subject of Cloud computing, and present a clear, concise and compelling case for the use of Cloud computing across business in the UK and Europe. In addition, we tailor the information not just for large multi-nationals that have moved or are moving into the Cloud computing arena, but also at the SMEs that can benefit hugely from the opportunities that Cloud computing offer, and who between them represent a massive market for suppliers of Cloud computing technologies and services.