|
|
| Kaynak: Forbes Ekleyen: Nedim Kaya 06-03-2016 03:00:55 |  Political campaigns of both Republican and Democratic candidates are taking Big Data lessons from retailers, gathering information about individuals, and using it to serve up personalized messages to prospective voters. It?s called ?microtargeting,? and it was was a key element of the successful Obama for America campaign and its unprecedented fundraising.
Tümünü Oku |
| | | | | | | | |
|
