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Are marketing technologists held back by the marketing technology stack?Kaynak:   diginomica   Ekleyen:  Esin Beyaz   11-25-2016 09:29:54
Is the role of the marketing technologist in trouble? That?s one conclusion to ponder from reports on the state of martech. Barb Mosher Zinck assesses the data. One big issue: the marketing technologist without the breadth of skills needed for digital transformation.


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