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Five Years From Now, CMOs Will Spend More on IT Than CIOs DoKaynak:   Forbes   01-17-2015 06:39:35
Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping ?or even slowing down ?any time soon.

In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.


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