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| Kaynak: Adweek Ekleyen: Fahrettin Cak 11-02-2015 23:25:44 |  Chief digital officer. Center of excellence. Digital by design.
Large companies with entrenched organizational dynamics are struggling to figure out how digital plays into their business models. It's been more than 20 years since the Internet entered our lives, but only recently have business leaders internalized the inherent importance of digital in driving communications, inspiring product development and influencing consumer and employee behavior in significant ways.
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