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| Kaynak: CMO.DELOİTTE.COM Ekleyen: Sevilay Kop 12-24-2015 10:12:22 |  The chief digital officer role is on the rise in the C-suite. Companies who are considering hiring a CDO believe they need an empowered leader to drive business growth by accelerating the integration of digital across the organization, shifting the business away from existing models and infrastructure, and breaking internal departmental silos. In its 2014 CEO Survey of 410 CEOs and senior business executives, Gartner found that ?20 percent of large organizations? CEOs have already involved a data officer in leading their organization?s digital innovation.? They also predicted that ?25 percent of organizations will have a CDO by 2017, with that figure rising to 50 percent in heavily regulated industries such as banking and insurance.?
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