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| Kaynak: Bain & Company 05-04-2015 04:15:24 |  Providing a great experience for customers has become a credo for many companies today. They realize that a great end-to-end experience will attract and retain customers, as well as engage the enthusiasm and creativity of employees. Customers still want a wireless plan, auto insurance policy or a mortgage with the right features at the right price, but increasingly they also expect at least a convenient, and possibly special, experience surrounding the product or service. And they want interactions to be seamless across physical and digital channels....
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| | | | Kaynak: VISUALISTAN 05-03-2015 10:52:16 |  The meteoric rise in technology over the past three decades has completely changed the relationship between teens and media. Teens are often the first group to adopt a new technology because at that younger age it?s easier for them to pick up new things, but now it seems that every new generation of teens is equipped with a different social skill set based on the advances of technology. It?s amazing to see how far teens and media have come ? and to imagine where they?ll go next....
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| | | | Kaynak: VISUALISTAN 05-02-2015 03:30:20 |  How can we create an effective content marketing strategy and get the enormous online audience to connect with our material? Here are some words of wisdom for creating, launching and succeeding with this endeavor:
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| | | | Kaynak: TechTarget / SearchCIO 05-01-2015 07:44:58 |  Will the chief digital officer outlive the chief data officer? Where should data experts draw the line in the sand on data quality? The Data Mill reports....
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| | | | Kaynak: Digital Age 04-30-2015 03:21:24 |  Daha önceki zamanlarda bir veya iki alanda çok hızlı bilimsel gelişmeler yaşanırken, bugünlerde çok farklı alanlarda çok daha fazla inovasyon görülüyor. Bunlar yaşam bilimleri alanındaki gelişmeler, malzeme bilimleri alanındaki gelişmeler, akıllı cihazlar devrimi ve yapay zekâ devrimi...
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| | | | Kaynak: Strategy& 04-29-2015 06:11:55 |  Wired and wireless carriers confront a rapidly shifting technology landscape in which small steps toward digitization are no longer enough....
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| | | | Kaynak: CMO by adobe 04-28-2015 04:55:03 |  Arguably since the dawn of business, companies have been operating in the age of the seller, where they control the product, marketing, and customer experience. However, the proliferation of digital, along with the plethora of channels and platforms that have come to the marketplace, are shifting control from businesses to customers. It is the customer who now controls access to information and the customer experience.
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| | | | Kaynak: YouTube 04-27-2015 03:02:30 |  27 Mayıs 2014'te gerçekleşen "yeni ana akım dijital" temalı Digital Age Summit konuşmacılarından Nathalie Nahai'nin vidinfografik çalışmasının ikinci bölümü...
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| | | | Kaynak: DLD 04-26-2015 02:03:51 |  Scott Galloway probably set a record at DLD15, going through 90 slides in 900 seconds in his talk on the four internet giants, Amazon, Apple, Facebook and Google.
Galloway is a professor at NYU Stern and founder of the think tank L2, a member-based business intelligence service that benchmarks the digital competence of brands.
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| | | | Kaynak: Slideshare 04-25-2015 16:48:17 |  Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year...
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